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Social Engagement/ 

Client  |   Uniqlo, Samsonite, Darlie, Estee Lauder, FWD

Media  |   Facebook fans page, Instagram, Line 

Emoji Game 

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Many fans of Uniqlo use the mobile phone to visit its Facebook and Instagram.

Therefore, we invite fans to describe the feeling of wearing AIRism by a set of emoji, which is a fun and easier way to get engagement.

Darlie - Upgrade Tips

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Worked closely with the copywriter to design some posts of ways to upgrade yourself in this summer, 

which are related to the product features 

Samsonite - #backpackstories

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The posts are the game to encourage consumers to find out what's the profession. 

We did the creative idea, photo shooting and retouching.

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#backpackstories - Every professional has their own #backpackstories with Samsonite.

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