Boardgame Design / Zero Pollution
Client | People on Board, a social enterprise
Role | initial idea, research, game rule, graphic design, printing, promotion and sale person
Duration | 9 months
Zero Pollution 港。環保 is a board game aims to enhance environmental awareness and promote junk classification while children are playing it. The game has been launched in Hong Kong, Macau and Taiwan market since June 2012.
Which recycle bin is for the used battery?
How can we reduce landfill waste?
You will find out the answers after you play this game.
What did we do /
With a group of 3 designers and copywriters, we started from the initial idea, research and game rule design to the graphic design and printing. We took part in the promotion planning and hold workshops and sharing sections to introduce Zero Pollution.
What did I do /
I mainly focused on research and game development. I planed and ran several game tests with different people in a few months, for example, primary and secondary school students, parents, game designers, boardgame lovers etc.
A striking appearance with simple daily supplies on cards.
The colourful and contrasting palette to attract children and teach junk classification.
Where did we go / The game has been launched in the market since June 2012. 4 editions were published until now.
We were so grateful that Zero Pollution brought us an unexpected experience in 2012 summer.
Organized by People on Board, we took part in different sharing sections in primary school, Eco Expo Asia Hong Kong 2012 and Hong Kong Book Fair. Playing Zero Pollution directly with players is enjoyable and we got inspired every time while meeting new people.
We were happy to explain our ideas and introduce our game in press interviews in traditional media channels in Hong Kong like TVB (local TV channel with the most viewership) and Sing Tao Daily (local newspaper popular to students), as well as other channels like board game magazine and Youtube channel.
